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Archive Monthly Archives: April 2016

An orange slice background with an overlay of a red and green graph to depict 94% more views for an article with a relevant image

When You Are Stumped for New Content for Your Community

For decades Frank was committed to relationship sales & marketing. When he moved into Internet marketing, he became a prolific author who occasionally experienced writer’s block. It wasn’t that he had nothing to say. There were so many things he could write about, but he had to decide what would deliver a solution to a problem his members might actually have.

There was another dimension to Frank’s problem with writer’s block. He’d been taught that each marketing piece should contain a call to action, and for that he needed a product that would serve those in his community. Since he had no product of his own to promote, he needed an affiliate product.

So, how did he find an affiliate product? He knew there were options. He could develop a relationship with marketers and join their affiliate programs. Or he could turn to affiliate networks like ClickBank, JVZoo or CJ Affiliate by Conversant (formerly Commission Junction). Frank found that he preferred a new affiliate network called DUvisio because of several features it offers like instant pay with minimal risk of affiliate fraud.

Meme using Sheila Finkelstein’s picture of an orange with Emeril Lagasse’s quote

One use of these photos is to create a meme related for the food, cooking, restaurants, fruits and vegetables, diet, proper eating, health, or fitness industries or niches.

Now that he decided on his affiliate option, the next challenge Frank faced was finding a product he could stand behind with integrity that would serve his particular niche of heart-centered small business owners and entrepreneurs.

Frank knew that among other things, all marketers need to drive traffic and especially to improve engagement with his community. One of the best ways to get views and to generate engagement is to do content marketing, but research shows that written text alone isn’t enough these days.

For instance, in May 2012, MDG Advertising published an infographic, “It’s All about the Images.” It had a particularly important statistic for anyone wanting to increase the readability of their content, whether online or off line, like printed sales & marketing collateral: “Articles containing relevant images gets 94 percent more views than articles without images, on average.”

An orange slice background with an overlay of a red and green graph to depict 94% more views for an article with a relevant image

Another use of these photos is to create a infographic – Ideally, the audience of the article reached with this infographic is related to food, cooking, restaurants, fruits and vegetables, diet, proper eating, health, or fitness industries or niches.

By buying Sheila Finkelstein’s “Fruits and Vegetables – Royalty Free Stock Photos” from the DUvisio affiliate network you avoid the severe penalties of copyright infringement.

David Perdew, the founder of the MyNAMS Insiders Club and the Novice to Advanced Marketing System or NAMS, describes the risk you have taking a photo off the Internet and using it without permission:

Use an image without purchasing a license BEFORE you use it and you’ve broken the law…

The agencies can collect what’s called damages as established in the courts – up to $3000 per instance is acceptable to the court, but not to you obviously.

An image that you could have purchased a one-time use license for less than $3 will cost you up to $3000 per infraction.

Source

Sheila’s package contains 100 images of fruits and vegetables that are royalty free, unlimited use – including commercial use. You can send out to your community about these images or get them for your own use. (Note: This is an affiliate product.)

Be aware that not all “public domain” pictures are free to use for commercial purposes. If you make an affiliate commission or royalty for anything related to the site on which you post your article with an image, that use is considered commercial even though the article in which it appears isn’t selling anything.  As I’m not an attorney and am not giving legal advice, check with an intellectual property rights attorney if you have any questions about copyright law. Or to avoid that expense and hassle, just buy Sheila’s bundle of 100 pictures: ALL – ROYALTY FREE • EXTENDED LICENSE • UNLIMITED USE, presently available for only $17.

If you use images of fruits and vegetables in your articles, emails, physical mailings, social media posts or even on physical things like mugs, hats and shirts, take advantage of this low priced package. Remember, content with relevant images gets 94% more views. And the license saves you a potentially huge fines for copyright infringement.

Writing to empower relationships,

 John written in cursive

 

 

 

John R. Aberle, Scriberle

Scriberle.com

info@aberleenterprises.com 

 Scriberle Logo 3 created by Zence Imagery

 

 

 

 

 

P.S.

As of this writing, this bundle of 100 photos of fruits and vegetables is only $17, a small price to pay for “All – Royalty Free • Extended License • Unlimited Use” images when the penalty for copyright infringement is astronomical. Even if copyright isn’t an issue to you, if you need produce pictures, the value of the time save searching for public domain commercial use photos is far less than this small payment.

 Note: This article was originally posted April 29, 2016 and titled “Use Affiliate Products for Content to Mail Your Community,”

 

 

Screen capture of How I Sold 80,000 Books book cover

How a Book for Authors Applies to Small Businesses & Entrepreneurs

Whether you want to sell 80,000 books or not, Alinka Rutkowska’s How I Sold 80,000 Books (Self Publishing through Amazon and Other Retailers) is a fascinating book with valuable marketing tips even for small businesses, coaches, entrepreneurs and other  email marketers. How she grew her email list from zero to thousands is especially relevant to those of us who want to avoid being accused of spam.

 

The Four P’s of Marketing

Alinka helpfully used the Four P’s of Marketing, Product, Place, Price and Promotion, as her framework for this book.

Product

In the section on Product, she advises making sure you deliver a product applies to any business, any product. While her specifics might not fit you exactly, like her discussion of a book cover, it definitely applies to packaging for any product. Admittedly, there will always be an exception to the rule, but it is amazing how many people buy products based on their cover or appearance.

Screen capture of How I Sold 80,000 Books book cover

 

Place

The “P” of Place fits all of us. There is an old expression that the top three things to consider in real estate are “location, location, location.” The point is relevant in Internet marketing too. It translates though to the advice that you need to go where your ideal prospects hangout on the Internet. If you want to leverage your activities, then you go to the people who already have the market you want to reach and help them. Build a relationship, make a connection with them. Then they will be receptive to helping you in return.

Price

For most marketers, the concern is always the “P” of price. I know that mentors like Gina Gaudio-Graves and Jack Humphrey of Directions University and The Leveragists won’t get tied down to giving you a specific answer on price. The reason is that it all comes down to perceived value and ability to pay. Mentors like Tom Anton and Alex Mandossian can charge 7-figures for their coaching. But they are the rare ones whose perceived expertise is worth it to those for whom one effective tip could be worth tens of thousands because they are already successful. For the vast majority, though, Alinka’s tips on pricing, especially books, is valuable advice.

Promotion

Under the “P” for Promotion, she has excellent suggestions. I was fond of her tip to use Facebook Audience Insights to identify who your ideal prospect is by identifying competing titles and authors. Naturally, the important point is to use your competitors whether authors or not. You’ll be astonished at the volume of information you can get from Facebook Audience Insights, which is a service they offer advertisers.

So, no matter your niche or field, you can benefit from expanding your reading to include Alinka Rutkowska’s How I Sold 80,000 Books.  

HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers)

Just remember, unless you are an author seeking to sell more books, you may have to adapt some of her tips to you own market.

 

Writing to empower relationships,


John written in cursive

 

 

 

 

John R. Aberle, Scriberle

www.Scriberle.com, www.AberleEnterprises.com 

 Scriberle Logo 3 created by Zence Imagery

 

 

 

 

 

P. S. Take advantage of the excellent ideas Alinka Rutkowska shared around the Four P’s of Marketing to grown your own business, whether a offline brick & mortar small business or an online entrepreneurial Internet marketing business. HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers)

 

 

Screen capture of John R. Aberle’s Excel spreadsheet, Email Sequence for DUvisio Ebook Opt-in

Benefits of Planning Your Email Campaign

Despite decades in sales & marketing including nine years doing Internet marketing with sporadic emails, I have only once before done an email campaign for my opt-in bonus, 9 Steps to Finding Prospects Who Want What You Provide, on AberleEnterprises.com. That one was only nine emails long. It just seemed like too much work to take the time to actually plan a campaign.

DIA flowchart diagram of John R. Aberle’s DUvisio-PayPal - Free member autoresponder sequence

John R. Aberle’s DUvisio-PayPal – Free member – Flow Chart

Ironically, I had heard from experienced, successful Internet marketers how important planning your campaign is. When I finally decided to create a schedule for an autoresponder sequence, I found that it was a great idea for a couple of reasons. By the way, MailChimp calls this an automation workflow when you set it up go out to your email list in a batch, typically so many days since they signed up or days since the last email.

Advantages of Having a Planned Email Sequence

  • It Gives You Something to Start Writing About

As any writer knows, there is always the potential for writer’s block, that feeling of nothing coming through.

  • It Narrows Down What to Write About

I finally realized that writer’s block can come from another direction. It can come from so much to write about and so much to do that your brain freezes. It’s an experience of overwhelm. Where do you start? What’s most important? By mapping it out, you know what to start with today.

  • Puts Your Thoughts into Logical Order

The schedule also enables you to have some sort of that makes it easier for people to learn and understand. One thing builds on one another this way.

 

How to Create Your Autoresponder Sequence

 

The first thing I did was draw out the marketing flow using DIA, a free diagram editor, at https://wiki.gnome.org/Apps/Dia/Download. This way I could visually see the connections and how they relate to my objective. One piece of excellent advice is to know what the outcome is that you want to achieve. (See the image of the flowchart above.)

Screen capture of John R. Aberle’s Excel spreadsheet, Email Sequence for DUvisio Ebook Opt-in

Screen capture of John R. Aberle’s Excel spreadsheet, Email Sequence for DUvisio Ebook Opt-in

Then because I work best with lists and checklists I wrote out each topic in more detail using Microsoft Word. I found as I worked that I came up with new topics I wanted to insert which meant that I needed to renumber my list in Word so then I took the list to Excel because it is easier to renumber since I put the “Autoresponder #” in the first column and the “Email Topic” in the second column. Whenever I want to insert a new topic into the email sequence, I only insert under the “Email Topic” column which moves the other topics down.

Note how you can color the section that you have completed. You could add other columns too, like a column for date completed.

There are several advantages to having a plan for your email campaign. You can overcome writer’s block by knowing in advance what you want to write about next. It also narrows down the topics, which makes you more efficient and prevents overwhelm. The third important reason is that it enables you to have a more logical flow of topics so that it is easier for your readers to grasp because the topics build on each other.

Writing to empower relationships,

             John written in cursive

 

John R. Aberle, Scriberle

Scriberle.com

info@aberleenterprises.com 

Scriberle Logo 3 created by Zence Imagery

P..S.

To experience one example of this autoresponder sequence, sign up for How DUvisio and PayPal Help You Successfully Grow Your Business, http://www.askjra.com/dpo.  You might find that this affiliate network even gives you some new products to include in your own autoresponder sequence.

 

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