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An orange slice background with an overlay of a red and green graph to depict 94% more views for an article with a relevant image

When You Are Stumped for New Content for Your Community

For decades Frank was committed to relationship sales & marketing. When he moved into Internet marketing, he became a prolific author who occasionally experienced writer’s block. It wasn’t that he had nothing to say. There were so many things he could write about, but he had to decide what would deliver a solution to a problem his members might actually have.

There was another dimension to Frank’s problem with writer’s block. He’d been taught that each marketing piece should contain a call to action, and for that he needed a product that would serve those in his community. Since he had no product of his own to promote, he needed an affiliate product.

So, how did he find an affiliate product? He knew there were options. He could develop a relationship with marketers and join their affiliate programs. Or he could turn to affiliate networks like ClickBank, JVZoo or CJ Affiliate by Conversant (formerly Commission Junction). Frank found that he preferred a new affiliate network called DUvisio because of several features it offers like instant pay with minimal risk of affiliate fraud.

Meme using Sheila Finkelstein’s picture of an orange with Emeril Lagasse’s quote

One use of these photos is to create a meme related for the food, cooking, restaurants, fruits and vegetables, diet, proper eating, health, or fitness industries or niches.

Now that he decided on his affiliate option, the next challenge Frank faced was finding a product he could stand behind with integrity that would serve his particular niche of heart-centered small business owners and entrepreneurs.

Frank knew that among other things, all marketers need to drive traffic and especially to improve engagement with his community. One of the best ways to get views and to generate engagement is to do content marketing, but research shows that written text alone isn’t enough these days.

For instance, in May 2012, MDG Advertising published an infographic, “It’s All about the Images.” It had a particularly important statistic for anyone wanting to increase the readability of their content, whether online or off line, like printed sales & marketing collateral: “Articles containing relevant images gets 94 percent more views than articles without images, on average.”

An orange slice background with an overlay of a red and green graph to depict 94% more views for an article with a relevant image

Another use of these photos is to create a infographic – Ideally, the audience of the article reached with this infographic is related to food, cooking, restaurants, fruits and vegetables, diet, proper eating, health, or fitness industries or niches.

By buying Sheila Finkelstein’s “Fruits and Vegetables – Royalty Free Stock Photos” from the DUvisio affiliate network you avoid the severe penalties of copyright infringement.

David Perdew, the founder of the MyNAMS Insiders Club and the Novice to Advanced Marketing System or NAMS, describes the risk you have taking a photo off the Internet and using it without permission:

Use an image without purchasing a license BEFORE you use it and you’ve broken the law…

The agencies can collect what’s called damages as established in the courts – up to $3000 per instance is acceptable to the court, but not to you obviously.

An image that you could have purchased a one-time use license for less than $3 will cost you up to $3000 per infraction.

Source

Sheila’s package contains 100 images of fruits and vegetables that are royalty free, unlimited use – including commercial use. You can send out to your community about these images or get them for your own use. (Note: This is an affiliate product.)

Be aware that not all “public domain” pictures are free to use for commercial purposes. If you make an affiliate commission or royalty for anything related to the site on which you post your article with an image, that use is considered commercial even though the article in which it appears isn’t selling anything.  As I’m not an attorney and am not giving legal advice, check with an intellectual property rights attorney if you have any questions about copyright law. Or to avoid that expense and hassle, just buy Sheila’s bundle of 100 pictures: ALL – ROYALTY FREE • EXTENDED LICENSE • UNLIMITED USE, presently available for only $17.

If you use images of fruits and vegetables in your articles, emails, physical mailings, social media posts or even on physical things like mugs, hats and shirts, take advantage of this low priced package. Remember, content with relevant images gets 94% more views. And the license saves you a potentially huge fines for copyright infringement.

Writing to empower relationships,

 John written in cursive

 

 

 

John R. Aberle, Scriberle

Scriberle.com

info@aberleenterprises.com 

 Scriberle Logo 3 created by Zence Imagery

 

 

 

 

 

P.S.

As of this writing, this bundle of 100 photos of fruits and vegetables is only $17, a small price to pay for “All – Royalty Free • Extended License • Unlimited Use” images when the penalty for copyright infringement is astronomical. Even if copyright isn’t an issue to you, if you need produce pictures, the value of the time save searching for public domain commercial use photos is far less than this small payment.

 Note: This article was originally posted April 29, 2016 and titled “Use Affiliate Products for Content to Mail Your Community,”

 

 

Screen capture of How I Sold 80,000 Books book cover

How a Book for Authors Applies to Small Businesses & Entrepreneurs

Whether you want to sell 80,000 books or not, Alinka Rutkowska’s How I Sold 80,000 Books (Self Publishing through Amazon and Other Retailers) is a fascinating book with valuable marketing tips even for small businesses, coaches, entrepreneurs and other  email marketers. How she grew her email list from zero to thousands is especially relevant to those of us who want to avoid being accused of spam.

 

The Four P’s of Marketing

Alinka helpfully used the Four P’s of Marketing, Product, Place, Price and Promotion, as her framework for this book.

Product

In the section on Product, she advises making sure you deliver a product applies to any business, any product. While her specifics might not fit you exactly, like her discussion of a book cover, it definitely applies to packaging for any product. Admittedly, there will always be an exception to the rule, but it is amazing how many people buy products based on their cover or appearance.

Screen capture of How I Sold 80,000 Books book cover

 

Place

The “P” of Place fits all of us. There is an old expression that the top three things to consider in real estate are “location, location, location.” The point is relevant in Internet marketing too. It translates though to the advice that you need to go where your ideal prospects hangout on the Internet. If you want to leverage your activities, then you go to the people who already have the market you want to reach and help them. Build a relationship, make a connection with them. Then they will be receptive to helping you in return.

Price

For most marketers, the concern is always the “P” of price. I know that mentors like Gina Gaudio-Graves and Jack Humphrey of Directions University and The Leveragists won’t get tied down to giving you a specific answer on price. The reason is that it all comes down to perceived value and ability to pay. Mentors like Tom Anton and Alex Mandossian can charge 7-figures for their coaching. But they are the rare ones whose perceived expertise is worth it to those for whom one effective tip could be worth tens of thousands because they are already successful. For the vast majority, though, Alinka’s tips on pricing, especially books, is valuable advice.

Promotion

Under the “P” for Promotion, she has excellent suggestions. I was fond of her tip to use Facebook Audience Insights to identify who your ideal prospect is by identifying competing titles and authors. Naturally, the important point is to use your competitors whether authors or not. You’ll be astonished at the volume of information you can get from Facebook Audience Insights, which is a service they offer advertisers.

So, no matter your niche or field, you can benefit from expanding your reading to include Alinka Rutkowska’s How I Sold 80,000 Books.  

HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers)

Just remember, unless you are an author seeking to sell more books, you may have to adapt some of her tips to you own market.

 

Writing to empower relationships,


John written in cursive

 

 

 

 

John R. Aberle, Scriberle

www.Scriberle.com, www.AberleEnterprises.com 

 Scriberle Logo 3 created by Zence Imagery

 

 

 

 

 

P. S. Take advantage of the excellent ideas Alinka Rutkowska shared around the Four P’s of Marketing to grown your own business, whether a offline brick & mortar small business or an online entrepreneurial Internet marketing business. HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers)

 

 

Screen capture of John R. Aberle’s Excel spreadsheet, Email Sequence for DUvisio Ebook Opt-in

Benefits of Planning Your Email Campaign

Despite decades in sales & marketing including nine years doing Internet marketing with sporadic emails, I have only once before done an email campaign for my opt-in bonus, 9 Steps to Finding Prospects Who Want What You Provide, on AberleEnterprises.com. That one was only nine emails long. It just seemed like too much work to take the time to actually plan a campaign.

DIA flowchart diagram of John R. Aberle’s DUvisio-PayPal - Free member autoresponder sequence

John R. Aberle’s DUvisio-PayPal – Free member – Flow Chart

Ironically, I had heard from experienced, successful Internet marketers how important planning your campaign is. When I finally decided to create a schedule for an autoresponder sequence, I found that it was a great idea for a couple of reasons. By the way, MailChimp calls this an automation workflow when you set it up go out to your email list in a batch, typically so many days since they signed up or days since the last email.

Advantages of Having a Planned Email Sequence

  • It Gives You Something to Start Writing About

As any writer knows, there is always the potential for writer’s block, that feeling of nothing coming through.

  • It Narrows Down What to Write About

I finally realized that writer’s block can come from another direction. It can come from so much to write about and so much to do that your brain freezes. It’s an experience of overwhelm. Where do you start? What’s most important? By mapping it out, you know what to start with today.

  • Puts Your Thoughts into Logical Order

The schedule also enables you to have some sort of that makes it easier for people to learn and understand. One thing builds on one another this way.

 

How to Create Your Autoresponder Sequence

 

The first thing I did was draw out the marketing flow using DIA, a free diagram editor, at https://wiki.gnome.org/Apps/Dia/Download. This way I could visually see the connections and how they relate to my objective. One piece of excellent advice is to know what the outcome is that you want to achieve. (See the image of the flowchart above.)

Screen capture of John R. Aberle’s Excel spreadsheet, Email Sequence for DUvisio Ebook Opt-in

Screen capture of John R. Aberle’s Excel spreadsheet, Email Sequence for DUvisio Ebook Opt-in

Then because I work best with lists and checklists I wrote out each topic in more detail using Microsoft Word. I found as I worked that I came up with new topics I wanted to insert which meant that I needed to renumber my list in Word so then I took the list to Excel because it is easier to renumber since I put the “Autoresponder #” in the first column and the “Email Topic” in the second column. Whenever I want to insert a new topic into the email sequence, I only insert under the “Email Topic” column which moves the other topics down.

Note how you can color the section that you have completed. You could add other columns too, like a column for date completed.

There are several advantages to having a plan for your email campaign. You can overcome writer’s block by knowing in advance what you want to write about next. It also narrows down the topics, which makes you more efficient and prevents overwhelm. The third important reason is that it enables you to have a more logical flow of topics so that it is easier for your readers to grasp because the topics build on each other.

Writing to empower relationships,

             John written in cursive

 

John R. Aberle, Scriberle

Scriberle.com

info@aberleenterprises.com 

Scriberle Logo 3 created by Zence Imagery

P..S.

To experience one example of this autoresponder sequence, sign up for How DUvisio and PayPal Help You Successfully Grow Your Business, http://www.askjra.com/dpo.  You might find that this affiliate network even gives you some new products to include in your own autoresponder sequence.

 

How Authors Use Blog Tours to Get Leverage

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Mentors Gina Gaudio-Graves and Jack Humphrey of Directions University have espoused using leverage for years. It’s a concept that makes sense at the 30,000 foot level, i.e. use other people who have lists to help you grow your list by becoming valuable enough to them that they will share your content with their audiences. But it is “easier said than done.” One way authors can significantly leverage their book marketing efforts is with blog tours.

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Graphic to convey blog tours that leverage authors’ efforts to reach new audiences.

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Overview of Leveraging

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At its highest level of leveraging, your content actually becomes incorporated into the other person’s or business’ profit funnel, such as happens when an Internet marketer who has lots of front end products and even mid-range ones but no true high end product includes the Directions University Associate’s Program for a high end.

The more common – and easier to arrange – level of using leverage is to do guest blog posts for someone with a common target audience but a slightly different type of product so that you are not direct competitors.  When it comes to authors, there really is no direct competition because someone who loves, for instance fantasy, will read multiple authors in that genre and, usually, numerous books in a year.

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Manaher’s Blog Tour Training

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Recognizing this fact, Shawn Manaher, of BookMarketingTools.com and The Author Hangout podcast series, did a short, four-part series, “Setting Up A Blog Tour in 2015,” to instruct authors on how to set up and run a virtual book tour by using a blog tour.

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Three Way Win

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The beauty of this concept lays in the leverage it gives authors to expand awareness of their books and writing to whole new audiences. By doing a blog posts for bloggers, they create three-way wins:

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  • Bloggers gain new content of interest to their audiences without having to write it themselves.
  • The blog readers win by having new content related to their interests and by discovering a new author whom they might like.
  • The author reaches new readers who are potential customers for the new book and even possible subscribers to his or her list.
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The big difference between a guest blog and a blog tour is that the blog tour reaches out to numerous bloggers to appear on their blogs, not just one.

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Key Points to Ensure Successful Blog Tours

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There are four crucial facts to keep in mind when you choose to leverage your books, courses or other products and services.

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  1. The blogger’s audience must match your ideal reader’s profile. This profile is sometimes called an “avatar.” They need to care about what you write in your blog post.
  2. The book must be of exceptional quality.
  3. Make sure that your blog post has valuable content in it too so that you avoid coming across as a hard sell pitch, “Buy my book” over and over and over again.
  4. To get subscribers to your list, you must offer them something of value. It could be anything your ideal customers consider valuable
    1. Checklist
    2. Flowchart
    3.  Slideshow
    4. Meme (image plus quote)
    5. Report
    6. Ebook
    7. Discount on the book
    8. Chapter of your book or a novella
    9. Free webinar or teleconference
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In building any relationship with an eye to using leverage, remember to always think of those three wins – the blogger, the readers or viewers and you.  The whole goal of using leverage is to reduce the amount of time and effort you need to grow your business. Assuming that you apply the lesson of the three wins, you will reach more people in far less time and at drastically lower cost than if you were to find customers for your books, one book at a time.

So a blog tour can give you and your book exposure to vast new audiences. Approached correctly, you will contact bloggers who already have audiences of your ideal customers. In this way, you leverage your time and effort to get the greatest return in new readers and customers in the shortest amount of time.  

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Writing to empower relationships,

John written in cursive

              

 

 

John R. Aberle, Scriberle

Scriberle.com

info@aberleenterprises.com 

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P.S.  To receive periodic articles on how to improve your sales and your profits as an author and entrepreneur, sign up now for my mailing list. As a thank you, I will send you a free eCourse, “9 Steps to Finding Prospects Who Want What You Provide.” 

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PowerPoint Flowchart showing Automatic Email from Blog Post

Turn Your Posts into Emails Automatically

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You don’t have to be an Internet marketer or even a sales & marketing professional to appreciate the value of a good emailing list. For instance, on the Author Hangout podcasts of BookMarketingTools.com, successful author after successful author advise their peers to build that email list of fans. Unless you have an advertising budget like Pfizer Inc., a pharmaceutical company, you need a better way to remind customers regularly about who you are.

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PowerPoint Flowchart showing Automatic Email from Blog Post

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How to Get Your Posts into Your Autoresponder

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Assuming you are posting to a blog or website regularly, you have content that you can repurpose just by sending an email out about it with a link to that article. You can do this manually like I used to, which means that it often didn’t get sent out because of the extra time and effort. Or, you can automate the process like I do now with MailChimp. By the way, the other major autoresponder services will usually have the same type of service.

All you need is the RSS feed from your blog. With WordPress.org blogs, this is so easy because the WordPress software automatically creates an RSS feed for you. To find your RSS feed, read this article on WordPress.org, “Where can I find my blog’s RSS feed address?”  You can automate your emails so that every blog post gets sent out to your mailing list.

So why do you even care about creating an email list? After all, there are numerous writers telling you that email is dead. In reality, email is alive and well, at least for now.  People who do it right are still getting results from their email lists.

A big reason some feel that email is passé lies in what they mail. Among the factors though that affect whether people will read your emails are the following:

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  • Whether your title caught their attention
  • Their past experience with your emails
  • How much they like what you write
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Whether Your Title Caught Their Attention

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The biggest factor in their deciding to read your email is how relevant the title sounded to what they are concerned about at the moment they read it.

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Their Past Experience with Your Emails

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If they find that every email is simply a sales pitch, whether they like you or not, they are likely to eventually ignore your emails. To improve the likelihood of their at least looking at your emails, include relevant tips or something meaningful in every email. Thus, whether they buy your current product offer or not, they will feel that their time was well invested.

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How Much They Like What You Write

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This point is especially relevant to authors. When readers love your books, they look forward to your announcements and your emails, especially if you include content or information on the characters, back story, or upcoming books. Successful authors on Author Hangouts stress that a mailing enables you to stay in touch with your readers, whatever happens in the book industry.

The same principle applies to you if you are a consultant, entrepreneur, or small businesses. Stay in touch with your clients and customers. Remind them regularly of the value that you bring to the relationship. Prove your expertise by publishing simple to understand stories about how your products or services made another customer’s life better. Turn a technical issue into something easy to understand. You’re building a relationship so they will know, like and trust you.

And keep it relatively short. One of the great things about using the RSS feed is that it can provide an excerpt, i.e. a snippet of the whole article. Then if it catches their attention they can click on the link to read the whole post on your website.

In marketing terms, this allows you to stay top of mind. You may have a good relationship but failing to stay in touch means that you aren’t relevant when they want to buy.

The beauty of using RSS feeds with your autoresponder is that your email host, like MailChimp, can send out the excerpt of your article when it is published. This means that you get to automatically turn your posts into emails saving you time and effort to send it. This keeps you “top of mind” with your customers who because of the value you put in each post and email, will actually look forward to your communication.

Building your profits through strong relationships,

        John

John R. Aberle, Scriberle

Aberle Enterprises

P.S. If you enjoy these articles, please be sure to sign up for future notices. In the process, you will get your copy of the free e-course, 9 Steps to Finding Prospects Who Want What You Provide.Take action NOW.

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Professional Designer Improves Choices for Scriberle Logo

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Americans have long been enamored with the concept of the entrepreneur, the rugged individual who strikes out on his or her own to build a business and against all odds become a smashing success and wealth. In fact, another term for this self-reliant business person is solopreneur from solo+entrepreneur. The idea behind the label solopreneur is that he or she becomes a business success by doing it all alone. But there is so much more to defying the odds than just a dream and passion. Furthermore, no one who makes it big every really does it all alone.

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Graphic image: "Logo as a Brand"

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To address the challenges of  becoming a survivor and thriver in the entrepreneurial world, Michael E. Gerber in The E Myth and again in The E Myth Revisited defined the problem as the “entrepreneurial seizure. His main solution for  was to put systems in place. Another famous business author, Robert Kiyosaki pointed out in his book The Cashflow Quadrant pointed out that most entrepreneurs aren’t really businessmen or investors but rather people who are self-employed, even if they have employees. Again systems are part of what is missing in their businesses as well as delegation.

As implied with the need for systems and definitely with the need to delegate, making your business thrive requires more than yourself as a solopreneur. When you are bootstrapping the start of your business, it’s hard to see your way clear to paying for knowledgeable help. You’re operating on a shoestring to begin with so you try doing it all yourself. I myself do this with most aspects of my business trying to master a multitude of skills. Recently, however, when it came to a logo for Scriberle.com, I called in help from my nephew, a professional designer. Not only was I able to rely on the family card because Lionel Ochoa is a generous man, Dorothy, my wife, does some bookkeeping for their family so there is a bit of barter involved. The reason I fess up to this barter is to graphically make the point about the difference in quality between what I was able to do so far and what a professional designer did in a fraction of the time. In other words, there are definitely tasks that are better delegated to competent, experts.

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John Aberle’s Examples of Scriberle Scripts

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Image of Scriberle - Script MT Bold font

Scriberle – Script MT Bold font

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Scriberle – Vladimir Script font bolded

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Scriberle Logo Choices from Lionel Ochoa, Zence Imagery

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Zence Imagery’s Scriberle Logo 1

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Zence Imagery’s Scriberle Logo 2

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Zence Imagery’s Scriberle Logo 3

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Image of Zence Imagery's Scriberle Logo 3 with tablet behind the logo

Zence Imagery’s Scriberle Logo 3 with tablet behind logo

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Vote for Favorite Ad

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Please comment on which is your favorite logo choice and, if you are aware of why it’s your favorite, please briefly explain why it is your favorite.

Briefly, the background to this design is as follows:

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On Wednesday, October 22, 2014, on the Directions University Gold Call or “Hug Seat,” Jack Humphrey suggested the Scriberle moniker for me, John Aberle, based on “Scribe” + “Aberle.” This idea came because of their experience with my note taking and my selling Notes for the DU Bachelor’s Calls. Next, Gina Gaudio-Graves gifted the domain name Scriberle.com to me. Then on the Monday, November 09, 2015 Teck Shack call, Shelby Carr suggested a header for Scriberle.com using the word Scriberle written in script with a feather pen at the end of a swoosh that finishes the final “e.” After explaining to Lionel Ochoa of Zence Imagery that Scriberle.com is about writing, like the Kindle eBook How Relationship Selling Rewards Small Businesses, DU Bachelor’s Call Notes (notes on call for a private community) and restaurant reviews, I gave him examples of fonts I liked for the word “Scriberle.” I also suggested that Shelby Carr and I like the idea of the name in a cursive font with a feather pen. I also suggested maybe having the logo on a tablet screen because I’m doing digital writing. Lionel returned with three outstanding logo ideas plus an example of the third Scriberle logo with a tablet behind part of it.

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Do you agree that the logo designs by Lionel Ochoa of Zence Imagery are vastly superior to the simple printing of “Scriberle” using the cursive fonts? What has been your experience as an entrepreneur or small business person with delegating tasks to a specialist? Your opinion will be appreciated. Just leave your response in the Google+ Comments area below this post. 

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Picture of John R. Aberle and Dorothy Aberle at Claremont Restaurant Week 2015 Chamber Mixer and Media Preview event

Marketing Ideas from Vendors at Mixers and Networking Events

Although it was probably never uttered by anyone outside of the 1899 issue of Punch magazine, Charles H. Duell, the Commissioner of US patent office in 1899, allegedly stated, “Everything that can be invented has been invented.” Wouldn’t the people of 1899 be overwhelmed with the number of inventions we’ve had since then. Creativity continues unabated.

Picture of John R. Aberle and Dorothy Aberle at Claremont Restaurant Week 2015 Chamber Mixer and Media Preview event

Picture of John R. Aberle and Dorothy Aberle at Claremont Restaurant Week 2015 Chamber Mixer and Media Preview event

Dorothy and I experienced a few clever touches of creativity from the restaurants and caterers who participated in the Claremont Restaurant Week Chamber Mixer and Media Preview for the 2015 Claremont Restaurant Week. Naturally you might expect them to exhibit creativity in their dishes. And they really did. We were especially impressed with the dessert mini tacos that Pine Haven Cafe gave away.

Begin New Relationships

But from a small business marketing point of view there are two reasons, besides the wonderful food samples, to get out and enjoy networking events like this mixer and media preview event held by the Claremont Chamber of Commerce and Discover Claremont. The first, naturally, is the opportunity to network, to actually meet new people and learn about them and their businesses, to expand your horizons and, ideally, to start building a relationship that might benefit both of you over time.

New Marketing Ideas

The second reason lies in finding new marketing ideas that might spark your own creativity. If you are simply sitting in your office working all of the time, you’ll miss out on these new ideas. At the Claremont Restaurant Week Chamber Mixer and Media Preview, one restaurant had this cute little box for a giveaway. I was surprised to see it there in an age when so many people have given up smoking as this kind of box was at one time used to hold little matchsticks.

Picture of Aim Restaurant Group’s toothpick giveaway from Claremont Restaurant Week 2015 Chamber Mixer and Media Preview event

Aim Restaurant Group’s toothpick giveaway from Claremont Restaurant Week 2015 Chamber Mixer and Media Preview event

Aim Restaurant Group’s boxed toothpicks labeled

Aim Restaurant Group’s boxed toothpicks labeled

Still,  I have a constant curiosity about things and love to see what other marketers are doing so I picked one up thinking that if worst came to worst I would use it use the matches to light candles or piece of paper to start the fire in our fireplace. Imagine my surprise when I discovered that some clever marketer has repurposed these little boxes to package toothpicks in them.

Picture of Aim Restaurant Group’s boxed toothpicks size

Aim Restaurant Group’s boxed toothpicks size

 

Points for Choosing a Valued Giveaway
When coming up with a giveaway for your own small business, one of the marks of a good giveaway is that the prospects value it and hang onto it to use again and again. You want them to see your name whenever they use it so that it helps keep you top of mind in a world overloaded with market messages.

Another thing is that as much as possible you want to tie in and fit with the purpose of your business. For instance, toothpicks fit very well with restaurants. By the way, Dorothy expected it to hold little mints, which would also have been a good idea albeit more commonly done.

The final point about these kinds of handouts is that they are relatively inexpensive so be sure to use the name of your specific business. That is what people are likely to remember, not the group of restaurants that you are part of. In this case, the name of the specific restaurant was on the back of the box with a couple others in that restaurant group, though, is a smart idea to promote the rest by association. 

Picture of Aim Restaurant Group’s different restaurants shown on back with URL of the group on the side of the box of toothpicks

Aim Restaurant Group’s different restaurants shown on back with URL of the group on the side of the box of toothpicks

You might not find a new idea like these boxed toothpicks we found at Claremont Restaurant Week Chamber Mixer and Media Preview at every event, but you may find some other inspiration to boost the impact of your own marketing. One thing’s for sure, you’ll broaden your horizons beyond the top of your desk when you get involved – and you may event meet a future strategic alliance partner.

The restaurant review that was the spark for this is “Claremont Restaurant Week Kicked Off with Mixer at DoubleTree.” You’ll see other marketing ideas in the pictures for that review.

Building your profits through strong relationships,

        John

John R. Aberle, Scriberle, Aberle Enterprises

 

P.S. The restaurant review “Claremont Restaurant Week Kicked Off with Mixer at DoubleTree” is an example of going to an event for one purpose and benefiting because of always being on the lookout for good marketing ideas.

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